ODE Insulation reaches 14 million Russian readers through Russia’s leading newspapers Komsomolskaya Pravda and Kommersant
ODE Insulation reaches another 14 million Russian readers through Russia’s leading newspapers Komsomolskaya Pravda and Kommersant.The new 16-page edition of Global Connection was published in Pravda and Kommersant, the most acclaimed newspapers of Russia on 31 March 2014, one day before the MOSBUILD Construction trade fair held in Moscow. Reaching approx. 14 million readers and also distributed across the Mosbuild fair venue, the latest issue of the magazine extensively featured ODE Insulation.
“ODE; a worldwide brand in insulation”
Saluting the readers with ODE’s banner which reads “the richest choice for a bright future” on the upper right corner of the front page, the 13th page of the magazine published a full page interview with Orhan Turan, Chairman of ODE Insulation. Pointing at the increasing power of ODE in Russia, the interview with the headline “ODE; a worldwide brand in insulation” the interview included the passage “Confidently heading towards becoming a global brand, ODE Insulation makes a difference in the worldwide markets and Russia with its dynamic structure and innovative products. Aiming at staying closer to the customers in the region through the office and logistics center launched in Russia, ODE Insulation's business plans also include future manufacturing in Russia”.
“I firmly believe that we will boost our success in the Russian market”
The importance of the Russian Market and ODE Insulation’s future plans involving Russia were also among the headlines of the interview. Pointing at the growing business volume between Turkey and Russia, Turan’s answer to the question as to his opinions on the Russian market and its cause of importance was, “Russia is also an important market for us and gains more importance day by day. The attention and demand to our products in the region is thrilling. Therefore, we launched an office and a logistics center in Russia by the end of 2013. While we were selling through distributors before, now we supply ODE brand to our customers in the region through direct sales. Our office is located in Moscow and our logistics center in Rostov. We have a strong organization structure in Russia. Our country and sales & marketing manager as well as all team members recruited at the office in Russia are highly qualified and experienced. I firmly believe that we will boost our success in the Russian market.”
“Our ultimate goal involving Russia is to bring forward a sustainable business relationship. We may establish our new manufacturing center in Russia.”
Also mentioning ODE’s future plans in Russia during the interview, Orhan Turan went on: “We as ODE Insulation manufacture products in international quality standards and bring together our products with our customers in 65 different countries across the globe. In this sense, we believe that we will become a successful solution partner also for our clientele in Russia. As ODE Insulation, it is our vision to create a globally renowned brand. We make a serious effort towards this goal. We have completed our 5-year strategic business plan which contains all steps we will take during the coming five year period. Within this framework, we consider purchasing or establishing new production plans abroad. Within this scope, we may establish our new production center in Russia. This way, we consider manufacture in Russia and direct sales across a broad geographic region including the CIS. In other words, I can say that our final goal involving Russia would be to make the ODE Insulation quality and assurance more widespread in the region and ensure sustainable business relations in the Russian market.” The interview, which also referred the importance of insulation and its relationship to green buildings, also introduced ODE Starflex and ODE R-flex products to the readers.
ODE IS IN THE RUSSIAN MARKET NOW…
The last page of the magazine featured ODE again. The full-page ad raising attention to ODE’s entrance to the Russian market featured visuals of the ODE family and also shared the contact information of ODE’s office in Russia along with the details of their booth in the Mosbuild trade fair.